In a brand name inspired by his grandfather, Patrick Long set out to create a series of bags able to fulfill one design requirement, carry a six-pack of brew. The bags utilize vintage canvases sourced from the US and England while also incorporating a waterproof nylon base. Further enhancing the aesthetics of the bag are the use of contrasting colors on the base and straps as well as offering differing methods of use including messenger (6-pack) and tote (6-pack x 2 friendly) forms.

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Bags Chester Wallace