KNSTRCT.COM - “Hong Kong’s new concept store, Konzepp, is full of freakishly fun little gadgets and trinkets. To complement the stores selection, designer Geoff Tsui, co-founder of design firm 33WILL, created an angular and twisted bright yellow facade. Tsui wanted to give people passing by a small taste of what’s inside the store, and this vibrant architectural element is the perfect way to spark curiosity. Not only did Tsui design the space, he is also the co-founder of Konzepp, along with close friend Willie Chan.Inside, stark white shelves line the walls and are filled with cool design products, while slanted yellow posts press against the wall shelves and reach from the floor to the ceiling. The retail counter reflects the design of the facade – asymmetrical, angular, and yellow. One of the most intriguing parts of the store is it’s location. The cool shop is hidden on a small alley, steps below the side street, where it’s discovery would most likely be an unintentional treat or sorts.”
WEHEART.CO.UK - “Awkwardly jarring with the dingy looking side street it inhabits, Hong Kong concept store Konzepp is an inexorably showy little affair. Its asymmetrical façade is like the result of a pixel explosion, garishly yellow, unwieldy but elegant – it’s both graceless and graceful in equal measures.Inside there’s the usual concept store mix of bleeding edge designers’ wares – hip publications, quirky objects and bits and bobs you’d never need but simply must have. Co-founded by Geoff Tsui and Willie Chan – famous for establishing the career of a certain Jackie Chan – as part of their design agency 33WILL, Konzepp also plays host to parties, events, and recently collaborated with menswear brand Moustache on an underwear collection.With its meticulously curated Asian curiosities, sublime aesthetic and media mogul clout, Konzepp looks set to grow and grow as a creative entity.”
FRAMEWEB.COM – “Multidisciplinary designer Geoff Tsui has converted a ‘disadvantaged’ hidden ground-level rental property into a colourful space, where creatives can cross-pollinate imaginations and hatch unique results. ‘The otherwise would-be ordinary space has been given an out-of-the box appeal,’ Tsui says. ‘We used parametric design and hand-on modelling techniques to metaphorically push and pull the boundaries of the design.’ Inspired by Japanese origami paper art, Tsui created the yellow façade from wooden geometric forms. While originally planning to work with fibreglass, an expensive rental agreement meant using the material would propel the project over budget. Instead, Tsui opted for wood cut from single pieces to reduce waste. ‘The façade needed waterproofing, so the slants of the arch would allow for water to drain downwards and not seep in and rot the structure,’ Tsui explains. Given the humidity of Hong Kong, the façade must be repainted every six to seven months. Konzepp is a cretive studio for film production and artist management that also sells unique handmade goods.”
WEBURBANIST.COM - “Geoff Tsui, co-founder of design firm 33WILL, created the angular yellow facade that juts out from the storefront in geometric planes. Tsui wanted to complement the store’s offerings and draw in curious passersby.Tsui is in a position to know just how to go about doing that – he’s also the co-founder of Konzepp. The angular, acid-yellow look of the facade continues into the white retail space in the form of a geometric sales counter and slanting yellow beams.”
ILOVESOHO.HK - “Konzepp focuses on designed lifestyle objects and developing a communal space for artist and designers to collaborate and convene. The concept of the space is to fit what is new, relevant and on the forefront. Daring and bold merchandising, a place to learn, cultivate, and share ideas, hatch thoughts while enjoying a cup of Marriage Freres green tea with locally harvested HK Honey and Mays Cookies & Cakes. Engage in unconventional magazines & music and catch the next hatch!”
YOROKOBU.ES - “Está en Hong Kong y es fácilmente reconocible por su fachada amarilla y asimétrica. Se llama Konzepp y es… ¿Pero qué #*&!^%? es Konzepp?“No es una sola cosa. Son tres en una”, dice Carlo Aquino, quien señala al arquitecto y diseñador Geoof Tsui como la mente que concibió el concepto.De las tres facetas de Konzeep, quizá la más popular es la de tienda. Aunque tampoco es un comercio al uso. “Queremos huir del concepto tradicional de tienda porque es algo más que un sitio donde se venden cosas. Konzepp es un hub creativo donde la gente viene a ver y conocer productos y diseños (desde joyería, accesorios, dulces, artículos para el hogar, etc.) también a trabajar, a tomarse un té y hablar y discutir sobre diversos temas…”.Para eso, los ‘clientes’ de Konzepp disponen de una mesa comunitaria en el centro del local. “Se trata de reunir a los miembros de la comunidad creativa”. También, por eso, una vez al mes, la tienda de Konzepp celebra una fiesta para creativos, amigos, diseñadores, vecinos de la zona… “Cualquier persona es bienvenida”.A la segunda vertiente de Konzepp, Aquino la denomina ‘la columna vertebral de33will’. “Somos un estudio creativo que trabaja en diseño, merchandising, eventos… Y con marcas como Mykita, Gala Curios, Hard GraftKonzepp o MEMENTO, entre otras. Konzepp nos permite conocer nuevos diseñadores con los que poder llevar a cabo proyectos en común”.La tercera pata de Konzepp es un nuevo espacio al que han llamado kouCH y que, básicamente, según Aquino, es el cuarto de estar del proyecto. “Como en cualquier sala de estar, KouCH dispone de sofás pensados para relajarse y descansar”. Al igual que en Konzepp, aquí se puede conocer y comprar productos de diseño pero también es posible relajarse y tomarse una botella de vino.“Podríamos decir que KouCH es como el hermano mayor de Konzpepp. KouCH está pensado para venir en la tarde-noche y tomarse unas copas mientras se disfruta de objetos con un diseño único que se pueden tocar o comprar”.”
COLOURYOURDISTRICT.BLOG.HU - “Igen üde színfolt a városi szürkeségben a Hong Kongban található Konzepp. Geoff Tsui-nak a klasszikus smiley adott ihletett ehhez a külsőhöz. A design amellett, hogy erős vizuális megjelenést ad az utcaképben, formailag is rendben van. A mostani trendeknek megfelelően geometrizáló formavilágú és élénk színt kapott. A bolt profilja pedig teljesen megengedi ezt a megjelenést, ami a belső térben is visszaköszön. A Konzeopp amellett, hogy közösségépítő szerepet is vállalt, különleges kütyüket árul.”
ENPUNDIT.COM - “Inspired by the classic yellow ‘happy face’, the design of the new Konzepp store front in Hong Kong is definitely one-of-a-kind. Konzepp is a shop filled with unique gadgets and gifts that are much like its exterior bold and modern appearance. The ground level property was once quite hidden amongst a sea of gray, but not anymore with this eye-catching design by multi-disciplinary designer Geoff Tsui.”
ZEUTCH.COM - “Découvrez le concept store Konzepp | Hong Kong, designé par le co-fondateur de 33will, Geoff Tsui. Un lieu de collaborations créatives et nous on adore ça.”
MICHAELAROBINSON.WORDPRESS.COM - “I can’t put into words how much I adore the concept store by Konzepp, Hong Kong.A creative, collaborative space it is used by creatives as a meeting place where ideas and collaborations happen.Customers can shop,meet and share music and be inspired whilst relaxing with a drink. Graceful, elegant, playful, its a designers dream with its canary yellow facade inviting the viewer into the space inside it acts as a kind of gateway to the new and unknown.”
CNNGO.COM - “ Canadian-born Geoff Tsui has worked as a designer in Hong Kong for more than a decade, but he has always felt something was missing from the city’s design scene.“Everything is so fast-paced, so commercial, that we wanted our own space, a cultural and communal space where people can work and just hang out,” he says. The result is Konzepp, formerly known as Hatch, which is a combination workspace, boutique, café, design incubator and party venue.On the shelves is a rotating and sharply-curated collection of products from emerging designers — “almost like an exhibition,” says Tsui — and a collection of good design books and magazines. A large communal table is well-stocked with cookies and a rotating cast of friends and strangers who come to work and share ideas.Basically, says Tsui, “it’s a space where you can just jam with us.”
URBSCAPEBLOG.WORDPRESS.COM - “As lojas não têm muitas soluções para atenuarem os efeitos de uma má localização. Uma solução é maximizar os fluxos que passam à porta, ou perto, e para isso uma frente de loja arrojada pode resultar. Neste exemplo - Konzepp, o design distorcido, assimétrico e amarelo causa surpresa a quem passa, e na via principal, ao lado, pode ter o efeito de eye-catching, atraindo as pessoas à escadaria e a dar uma vista de olhos. Depois, o interior da loja é um prolongamento dos traços principais exteriores, o amarelo e a perspectiva angular, criando o cenário ideal para a entrada.”
SURFACEASIAMAG.COM - “When people refer to a design space, it’s usually a fancy way of saying “office”, “showroom” or “studio.” Not for Geoff Tsui and Willie Chan, who recently opened KONZEPP, a new storefront design hub in Hong Kong that is a studio, boutique, café, gallery, co-working space, design incubator and event space all at once. “Somebody called it an open-source design space and that’s pretty much exactly what it is,” says Tsui, a multidisciplinary designer who has worked for brands like Porsche and film star Jackie Chan’s design firm. “Everything in Hong Kong is so fast-paced, so commercial, that we wanted our own space, a cultural and communal space where people can work and just hang out.In other words, a place where designers can meet and hatch new ideas – a concept reflected in the space’s original name, Hatch, which had to be changed because it had already been trademarked by another design company.Chan and Tsui can be found most days sitting at KONZEPP’s large communal table, working on projects for their own company, 33Will, which does design work for local film productions. They hope to use their industry connections to hook up young designers with a network of people they can work with, like reliable manufacturers, who aren’t always easy to find.The space also sells products from emerging designers like Michael Leung, whose HK Honey project brings together local beekeepers, artists and product designers. Unlike most design boutiques, however, KONZEPP’s focus is distinctly non-commercial – it’s as much a space to test new products as it is to sell them. Tsui points to Leung’s beeswax candles as an example. He has made candles with beeswax produced by rooftop beehives, but visitors to the space have noted that they lack the fragrance of other candles. “It’s a great idea but when you have a candle, you want it to be sensual,” says Tsui. “We have a lot of people coming in who are interested in design, people like accountants and lawyers, and believe it or not they’re as creative and intuitive as some designers.” Visitors are also helping build the café’s menu, which already includes Mariage Frères tea, HK Honey and cookies from a local bakery. Local illustrator Ko Shing is drawing the menu as it develops.That ethos of open-ended collaboration is reflected in the space itself, which occupies 600 square feet in a semi-basement space on a quiet sidestreet near Blake Garden. When Tsui and Chan found it last year, it was in terrible shape, with leaky pipes and crumbling walls. Tsui transformed it into a “happy and fresh” space with a bright geometric yellow façade made with parametric design tools. During special events, the café bar becomes a DJ booth and the front window display shelves can be stuck onto a pair of bollards on the street outside, transforming them into bar tables.With little space and a constant stream of visitors, the activity inside KONZEPP often spills into the street, making it a kind of social club for the surrounding neighbourhood, whose traditional craftsmen have recently been joined by a slew of design studios and art galleries. “It’s so great to see this,” says Sirkka Hammer, who owns a contemporary jewellery gallery near KONZEPP. “We have so many creative people in the area now.”It’s something that Tsui is happy to hear. Originally from Canada, he has lived in Hong Kong for more than ten years, but always felt like he was missing the kind of creative community he was involved with in Vancouver. “I kept thinking before that I was only in Hong Kong for work,” he says. “Now, with this, I finally feel at home.”
DELOOD.COM - “Located in an up and coming area off the beaten track in Hong Kong is the concept store, Konzepp. Immediately recognisable by its bright yellow origami shaped facade, the store is the brainchild of designers Geoff Tsui and Willie Chan of 33WILL design agency.The store was developed in answer to the need for a place for the creative community to exchange ideas, to develop and collaborate on projects in intimate groups. Konzepp also welcomes shoppers to browse amongst their ever changing range of products in an amicable environment so that shopping becomes a journey of discovery. The concept is to display all that is innovative in terms of merchandise and ideas, music and publications.But Konzepp is more than a curiosity shop, it is also a venue for parties, happenings and events and the pundits forecast that with its style and aesthetics, it is certainly here to stay.”
PSFK.COM - “Konzepp is a concept store in Hong Kong, designed and co-founded by Geoff Tsui. It has a yellow angular facade and a yellow counter and posts inside that contrast with the stark white shelves displaying a curated collection of gadgets and products from emerging designers.Konzepp is a communal space that mixes elements of a boutique, café, workspace and events venue. A large table provides an area for people to work, collaborate and share their ideas.”
RETAILDESIGNS.BLOGSPOT.HK - “This unique store design is full of little gadgets and trinkets. Well I say that the store is located in a less attractive spot since it’s in an alley and like hidden from the major crowd. But this was the challenge of the design. Named as Konzepp Store, the designers, Geoff Tsui and Willie Chan, created a unique and an attractive store design”Tsui basic idea from making an attractive bright yellow and twisted facade is to have people’s attention when passing by the street. For the interior, the store is finished with white color scheme. White shelves at the sides and as accents yellow bars crossing in front of it. The counter at one side of the store is mimicing the exterior using a twisted design, combining yellow and white color. “
BLACKRENAISSANCE.NET - “Walking up the steep hills of Hong Kong’s Sheung Wan precinct amidst the sweltering heat, I am growing slightly impatient and weary. The soles of my shoes now scuff the sun-drenched sidewalk as I wonder how much longer I must climb. Not much longer I guess, as I see the destination at hand: a yolk-yellow geometric display of an entrance that stands out in Hong Kong’s sea of monochrome asphalt grey. As I chug through the last remaining steps and finally enter the room, I am immediately greeted by a space with eclectic pops of color and character. Carlo Aquino, 33WILL’s Style Curator, comes and immediately receives me. Ushering me to the centre table, I sit down to an array of magazine offerings just slightly in front of me. And so our talk begins on the concept of Konzepp, an experimental lab that is redefining retail space and igniting creative collaborations.Konzepp is decidedly cosmopolitan, offering products from Korea, Singapore, Beijing, Taiwan, Malaysia, Japan amongst others. The team curates a strong selection of Asian products with the intention of supporting quality Asian products. Looking through the products after a while and you notice that there is no unified theme in the store, no specified array of goods that appeal to one demographic segment. Rather, wine glasses stand next to locally made Hong Kong honey along with Sockcerely Yours graphic print socks and unapologetically giant candy jars. “We get a mix of customers,” Aquino tells me. This shows through with the products that blur generational, cultural and gender product preferences. Pointing at the confectionary for example, he informs me that last week treats were handed to children as their parents carefully browsed through the store. And with products that are predominantly unisex or for women at the moment, Aquino is keen to introduce more menswear to the product mix and balance it out.This hybrid retail approach extends to the rest of the shop as well. The centre piece table stands as a example of the store’s communal emphasis. Everyone, from customers, to collaborators, and the staff gather together for good old fashion dialogue: something web has failed to truly achieve and brick-and-mortar stores have mostly failed to explore. The effect is one where sales is not at the forefront of people’s minds, but rather a symptom of good storytelling that people can appreciate. What Aquino enjoys about this system is that there is dialogue between people at the table: people feed off of each other as they bounce ideas to and fro. In fact, Konzepp’s recent collaboration with Hong Kong menswear label Moustache was borne out of these. Such is the social nature of Konzepp that monthly gatherings are staple of the store: the retail counter uncovers itself to reveals hidden DJ equipment underneath.When asked how Konzepp manages to find harmony through its multidisciplinary approach, Aquino answers almost instinctively. Since everyone comes from such a diverse background there is an instinctive code of respect that each individual comes from a different place and mindset. Moreover, each team member is allowed autonomy over a share of the portfolio whilst still allowing feedback. Pleasantly enough, the wide range of products seem to gel together quite poetically. As I leave the store behind and attend to the rest of my daily duties. I stop in front of one of the many Zara stores. And peering inside I see the usual display of racks and racks of clothing. The “Welcome to Zara!” hackneyed greeting line reaches me, and retail has suddenly become boring again.”
AFFLANTE.COM - “Konzepp is a creative studio for film production and artist management that also sells unique handmade goods.Multidisciplinary designer Geoff Tsui has converted a ‘disadvantaged’ hidden ground-level rental property into a colourful space. Geoff Tsui used parametric design and hand-on modelling techniques to metaphorically push and pull the boundaries of the design.”
THESOURCEASIA.COM - “The Konzepp Space was born out of the desire to hatch a place in Hong Kong where the artistic and creative community could come together, share and hatch ideas and products, cross-pollinating like-minded inspirations. Every few months, Konzepp shifts merchandise themes, focusing on interesting products with a design focus. Customers will be able to shop, meet up, listen to music, read design, lifestyle and fashion magazines all whilst sipping various green tea concoctions. Konzepp also carries the sustainable fashion brand Back Label.”
WINETIMESHK.BLOGSPOT.HK - “Take a stroll through Soho to the end of Bridges Street, skip down the steps and you will find yourself on Tai Ping Shan Street and outside new wine and lifestyle lounge Kouch. A new “home away from home” Kouch offers some retail therapy in the confines of what feels like your own home.Sitting down with “The Wine Guy”, David Baudrie –a Frenchman, who is self-confessed wine lover, former sommelier and graduate of Les Roches International School of Hotel Management in Switzerland – we wanted to find out more about this new concept of bringing the living room down to street level to enjoy a bottle of wine.“Our idea is to consistently bring new innovation to wine tasting”, says Baudrie. “We want to create an atmosphere in the shop where people feel at home”.The place itself is relaxing and once sat down on either one of their director chairs, the sofa or one of their outdoor tables it is very hard to pry yourself back up and head to wherever it was you were going!Kouch currently offers a selection of luxury clothing goods and a selection of American and French wines that includes some champagne. They are also the official retailer of Vino Cacao, the Bordeaux wines infused with chocolate.“Each month we will introduce new wines into the shop to broaden the experience for the casual shopper”, notes Baudrie.The area itself is a new and up-coming area of Sheung Wan and in recent years, as developers have moved in to smarten up the place, rents have gone up and quality of housing and dining in the area has followed suit. Their first public tasting will take place on May 23rd and they, in conjunction with One Red Dot Fine Wines, will be introducing a selection of En Primeur Burgundy wines from Domaine Dubreuil Fontaine Pere et Fils along with some other Burgundies from Georges Ligniers.There will be finger foods and canapés and the opportunity to try the wines and purchase them for your home drinking pleasure during the event. Memberships are available to the place and offer heavy discounts on wine tastings if you are one.Kouch is owned and managed by Konzepp who in turn is owned by 33 Will; a group of creative companies that specialse in marketing, brand management, design and the art of new lifestyle living. 33 Will manage the branding accounts for Porsche and Maserati in mainland China.”
DESIGNYOUTRUST.COM - “Inspired by the classic yellow ‘happy face’, the design of the new Konzepp store front in Hong Kong is definitely one-of-a-kind.”
DESIGNCHERRY.CO.UK - “Konzepp is a great little shop located in the Sheung Wan district on Hong Kong Island. It has a boutique-y feel to it, typical of many of the small, independent retail spaces appearing in this ‘up-and-coming’ area of Hong Kong. However, there’s a distinctly more down-to-earth feel compared to some of its immediate neighbours.It’s very easy to spot the store as you approach from the lower end of the street. Its frontage bursts out with a bright yellow, origami-looking façade that frames the shop window and entrance. The shop sells an impressive variety of home ware, accessories and related products, mostly produced by small companies or designer/makers. There were some interesting pieces ranging from nicely detailed, hand-made bookmarks by Elsie Wong, to some pretty cool smartphone accessories by Ark, and some beautiful ceramic vessels by Up in the Air Somewhere.Before visiting Konzepp, I had read that the centre of the store was dedicated to a conference table where designers could freely meet to work (sketchbooks and laptops only; this isn’t a very big table!) or discuss ideas, with no obligation to buy anything. Power, Wi-Fi and coffee are also thrown into the offer. I was a little suspicious that this apparent design utopia – a design store run by designers, for designers, etc – was mere lip service to the idea of a creative community hub which in reality was more about marketing a retail brand (cynical ol’ me…). But, sure enough, on the Sunday morning I wandered in there were three creative types, thrashing out ideas, feverishly poring over laptops and sketchbooks. I very much got the impression that the open, friendly atmosphere and welcoming staff were really conducive to this kind of activity happening all the time. On reflection, it’s hardly surprising that this concept (Konzepp?) works, in a city where living spaces are impossibly compact and office/studio rents are high, Konzepp must provide a great satellite (net)working environment, particularly for graduate designers and freelancers. Definitely worth a look if you’re ever in Hong Kong.”
DRESSMEBLOG.ME - “KONZEPP is alllllll about creativity, exploration and supporting the Asia Arts – it’s devoted to the uber chic world of modern day artists and appreciates a good street party or two! Due to the mass flow of people who attended the ‘Organik Soul’ party, the streets themselves became drinking grounds as the population of party-goers expanded and overflowed.Card swapping, beer drinking, photo taking socializes were out on form – listening to the impressive tracks laid down by DJ ivan & allan a.k.a. High Tech Orchestra and thriving in an environment that uniquely belongs to KONZEPP. Here in HK, where everything is highly conceptual, lights are bright and cocktails are signature – it’s a treat to be given the A.OK to drink out of plastic cups, smoke on the side-walks and literally chill out to easy beats surrounded by phlegmatic people.”
ETODAY.RU - “Гонконгский концепт-стор Konzepp имеет асимметричный фасад, который похож на результат ярко-желтого пиксельного взрыва – громоздкий, но изящный. Дизайнеры этого бутика Джефф Цай (Geoff Tsui) и Вилли Чен(Willie Chan) известны тем, что владеют агентством 33WILL. Konzepp создан также для того, чтобы принимать вечеринки и сотрудничал недавно с брендом Moustache над коллекцией мужского белья.”
TIDBITDUJOUR.COM - “If you’re planning to visit Hong Kong be sure to check out Konzepp, an awesome concept store that’s full of fun little gadgets and trinkets.“Designer Geoff Tsui, co-founder of design firm 33WILL, created an angular and twisted bright yellow facade. Tsui wanted to give people passing by a small taste of what’s inside the store, and this vibrant architectural element is the perfect way to spark curiosity. Not only did Tsui design the space, he is also the co-founder of Konzepp, along with close friend Willie Chan. One of the most intriguing parts of the store is it’s location. The cool shop is hidden on a small alley, steps below the side street, where it’s discovery would most likely be an unintentional treat of sorts.”
JP.TWITTER.COM - “@Konzepp sweet mary mother of god… all of our funds (and we mean ALL) will be going to buying stuff from here -http://www.konzepp.com “
DSGNR.CL - “Este es nuevo concepto de tienda de Hong Kong, Konzepp, que está lleno de gadgets monstruosamente divertidos y baratijas. Para complementar la selección de tiendas, el diseñador Geoff Tsui, co-fundador de la empresa de diseño 33WILL, creó una angular y retorcida fachada de color amarillo brillante.”Tsui quería dar a la gente que pasa una pequeña muestra de lo que hay dentro de la tienda, y este elemento arquitectónico vibrante es la manera perfecta para despertar la curiosidad. No sólo el diseño del espacio de Tsui, que es también el co-fundador de Konzepp, junto su el gran amigo Willie Chan.Inside, la línea dura de estantes blancos de las paredes y están llenos de productos de diseño fresco, mientras que la prensa amarilla inclinada entrega mensajes en contra de los estantes de la pared y alcanzan desde el suelo hasta el techo. El contador de venta al por menor refleja el diseño de la fachada – angular asimétrica, y el amarilla. Una de las partes más interesantes de la tienda es su ubicación. La tienda se oculta en un pequeño callejón, a pocos pasos por debajo de la calle, donde es el descubrimiento sea involuntario.”
PETITEPASSPORT.COM - ”3 reasons to go there:1. If you love the color yellow.2. If you want to shop for design goodies – or clothes. On their website I’ve spotted a lot of Korean goodies.3. They have a café as well.”
TRENDHUNTER.COM - “The Konzepp Concept Shop by Geoff Tsui features a dynamically angular design. From vidid geometric elements to a bright and sprited interior, this memorable retail space challenges traditional design ideals. The once underground rental property has been converted into a vibrant retail space filled with imagination and purpose.This off-kilter design is inspired by Japanese origami paper art. Tsui created an eye-catching yellow façade, constructing it from one solid piece of wood, moulded into a geometric form.The stunning Konzepp Concept Shop by Geoff Tsui is a creative studio that is home to film production, artist management and a unique hand-made goods retail store. This space-age design is modern and sci-fi inspired. Sure to gain a visitor’s attention, the Hong Kong structure is one of the city’s hidden architectural gems.”
WANDWERLISTER.COM - “Hong Kong’s Menswear Fine Suiting Brand, Moustache, has teamed up with Hong Kong’s newest design shop, Konzepp, to produce a limited edition line of underwear. The soft tank tops and boxer shorts are made from Japanese cotton lyocell. The line is now avialable in grey marle and blue sailor stripes with bright yellow piping, colors which are inpsired by Konzepp’s egg yolk colored facade and interiors on Tung Street.”
FULLINSIGHT.COM - “Hong Kong’s new concept store, Konzepp, is full of freakishly fun little gadgets and trinkets. To complement the stores selection, designer Geoff Tsui, co-founder of design firm 33WILL, created an angular and twisted bright yellow facade. Tsui wanted to give people passing by a small taste of what’s inside the store, and this vibrant architectural element is the perfect way to spark curiosity. Not only did Tsui design the space, he is also the co-founder of Konzepp, along with close friend Willie Chan. Inside, stark white shelves line the walls and are filled with cool design products, while slanted yellow posts press against the wall shelves and reach from the floor to the ceiling. The retail counter reflects the design of the facade – asymmetrical, angular, and yellow. One of the most intriguing parts of the store is it’s location. The cool shop is hidden on a small alley, steps below the side street, where it’s discovery would most likely be an unintentional treat or sorts.”
CN.IDNWORLD.COM - “IdN attended the opening launch of retail space/creative hub “KONZEPP”. We couldn’t be more proud of their support and appreciation for emerging Hong Kong artists/designers in the community today. KONZEPP shifts merchandise themes every few months to bring out the best in design focus today. Customers will be able to sip on tea, read magazines, listen to music or just to hang out! Their located at 50 Tung St, Sheung Wan- you won’t miss them, look out for the cool yellow polygonal structure in the front!”
WHITESPACE.HK - ”Another reason to shop at Sheung Wan being a new concept store Konzepp is recently opened. It’s a hub where designs and concepts blend together offering a fresh kind of shopping experience.”
WHITEBOARDJOURNAL.COM - ”If you come to Hong Kong , dont forget to stop by at this architectural store covered in bright yellow. This new concept store called Konzepp was designed by Geoff Tsui, who co-founded the design firm 33WILL with his partner, and co-founder of Konzepp, Willie Chan. The spot of its store maybe a little bit confusing because it’s hidden on a small alley but inside this cool store is filled of fun stuff like gadgets and trinkets. Tsui said via KNSTRCT he wanted to give passing by a small taste of what’s inside the store and this vibrant architectural element is the perfect way to spark curiosity.”
VICARIOUSBLOG.WORDPRESS.COM - ”I continued weaving through the streets, popping into contemporary art galleries and clothing and design stores. My favourite store was the impeccably curatedKonzepp on Tung St. The store’s bright yellow polygonal facade is impossible to miss and the merchandising makes you feel like you’ve fallen into a hive of design honey! Konzepp describes itself as “a place in Hong Kong where the artistic and creative community could come together, share and hatch ideas and products, cross-pollinating like-minded inspirations.” The owners hand picked local and international products like iPhone 4 analogue speakers by ARKCANARY, cheeky porcelain by Undergrowth Design and bespoke undies by Moustache.In order to encourage creative collaboration and conversation, the store features a big communal table . The co-owner, Willie Chan, invited me to sit around the table with him and have a few glasses of wine. We sat and chatted and snacked on peanuts. Googling my new buddy when I got home, I discovered that Willie is kind of a big deal. He’s a producer and artist manager whose clients have included Jackie Chan.”
ADDICTED-TO-RETAIL.COM - ”Addicted To Retail (ATR) presents: Konzepp Concept Shop by Geoff Tsui.Multidisciplinary designer Geoff Tsui has converted a ‘disadvantaged’ hidden ground-level rental property into a colourful space, where creatives can cross-pollinate imaginations and hatch unique results.‘The otherwise would-be ordinary space has been given an out-of-the box appeal,’ Tsui says. ‘We used parametric design and hand-on modelling techniques to metaphorically push and pull the boundaries of the design.’Inspired by Japanese origami paper art, Tsui created the yellow façade from wooden geometric forms. While originally planning to work with fibreglass, an expensive rental agreement meant using the material would propel the project over budget. Instead, Tsui opted for wood cut from single pieces to reduce waste.‘The façade needed waterproofing, so the slants of the arch would allow for water to drain downwards and not seep in and rot the structure,’ Tsui explains. Given the humidity of Hong Kong, the façade must be repainted every six to seven months.Konzepp is a cretive studio for film production and artist management that also sells unique handmade goods.”
OSCARICHARD.COM - ”Konzepp, a shop with a gigantic eye-catching yellow entry display.A fashion, design and lifestyle all-in-one concept store founded by 33will in March 2011, Konzepp aims to promote products by Asian and local Hong Kong designers and artists.When you first go into the shop, you will find a long table with people working on their laptops or reading some design related publications.We wondered the same thing: huh, why would you have a long table in a shop? Konzepp offers a communal space for designers and artists to collaborate on different ideas and concepts and its in-store café allows people to sip tea or coffee whilst working in ‘the space’.Konzepp improvises an avant-garde consumption style that breaks away from the conservative ‘shopping mall’ retail experience in HK.You can find all sorts of products from fashion, home ware and lifestyle accessories to honey! (Yes Konzepp sells the exquisite honey made in Hong Kong, HK Honey)Carlo Aquino, Stylist Curator of Konzepp, has introduced few brands they curate exclusively in-store in HK and Asia:Circle Park, an Australian menswear label, officially launched in December 2011.The brand’s concept is to bring a mature street style vibe to beautifully made knits with interesting details.The brand collaborated with Carlo “Circle Park x JCA” on designing a small collection “Hector Ramone” featuring button downs, tanks and tees. Carlo also styled the look book for this special collection.At the moment Konzepp is the first and only stockist in Asia. Mutewatch, a Swedish watch featuring a hidden touchscreen, silent, vibrating alarm and timer function. You can only find it in Konzepp and Lane Crawford Hong Kong. Konzepp is now also carrying fragrance label Nasomatto with scents such as Black Afgano and Silver Musk and you can’t help but love the cool bottle design.In addition to the boutique’s carefully curated selection, every month Konzepp hosts “Organik Soul Party” featuring DJ’s “High Tech Orchestra”.Speaking of the vibrant yellow display ou tside the store, you might wonder about the concept behind it.Carlo explains,”It symbolises ideas and creativity. Notice there is no straight right angle, basically, when you’re creating something, you don’t get restricted to a straight line of thought. It’s kind of like saying ‘think outside the box’, except it’s saying ‘don’t think in a straight line’.” The criss-crossing of the beams symbolizes the whole collaborative concept that is the foundation of the space.”
FRESHARQUITECTOS.BLOGSPOT.HK - ”Konzepp store Hong Kong es un espacio multidisciplinar que responde a la necesidad de promoción de espacios para el posicionamiento en el mercado de productos de diseñadores emergentes.
Geoff Tsui cofundador y diseñador del local proyecta un arco de entrada, geométrico, vibrante y muy llamativo.El espacio es fundamentalmente cultural y comunal donde se puede trabajar, comprar o simplemente tomar un café. En definitiva, un lifestyle space.”
PAUSEART.TUMBLR.COM - ”Geoff Tsui, created an angular and twisted bright yellow façade for his new “Konzepp”. Tsui wanted to give people passing by a small taste of what’s inside the store, and this vibrant architectural element is the perfect way to spark curiosity. Not only did Tsui design the space, he is also the co-founder of Konzepp, along with close friend Willie Chan.”
VERBAL-SCRIBBLES.BLOGSPOT.HK - ”Asymmetrical, angular & bright yellow.Hidden in a small alleyway that could only be accessed if you step below the side streets.PERFECT location for a store that sets the tone for hidden treasures.”
LEAFBOX.COM - “Before and After – Konzepp Hong Kong.Pretty wonderful example how retail , little bit of architecture, some cheap materials and passion can create something wonderful out of nothing.”
HK.LIFESTYLEASIA.COM - ”沿著中環蘇豪荷李活道一路向上環方向走，到了靠近太平山街一帶，似是來到新大陸。這一帶既有舊區的悠閒，亦有古董、藝術品交易的場所，更妙的是各國各式不同人士進駐做小生意，且大部分是具創意的工業。前一陣子加入的，就有型格雜貨概念店 Konzepp。它是售賣精品的Concept Shop，同時是一個讓不同國籍文化人士交流的平台。於東街小路的盡頭，不難發現一間鮮黃色不規則幾何線條大門的小店。這樣的一個門口，不難引起路人的好奇心。這其實是昔日金牌經理人陳自強與其生意拍檔Geoff開設的概念店Konzepp（讀音就等如英文 concept，顧名思義是一間概念店）。走進店內，精品包羅萬有，家品、衣服、配飾、食物、雜誌、唱片等等。身為創意總監的Geoff說：「店子大約兩個月轉一次主題，給人新鮮感。頭炮是韓國時裝、美容及文儀精品，所有貨品也是他們親身飛往當地選購，如由韓國師奶們手造的肥皂，絕對是有誠意的產品，你不會在這裡找到大路行貨。」Geoff透露他們會引入世界各地，有誠意創作的潮流品牌，例如布魯克林Skinny Vinny袋子、德國ZIIIRO手錶及Mykita眼鏡等；紐約品牌Baggu五顏六色的環保袋亦特別引人注意。店子亦鼓勵本地原創，如由香港人Michael Leung養蜂採集而成的HK Honey自家蜂蜜，也是招牌產品之一。店子另一邊是小小的非正式茶座，提供飲品及小食，包括法國老牌 Mariage Freres茶品、名人 May Fung 的手做曲奇、英國Mrs Kibble’s Old School 糖果等。另外，店內的iPod、報紙等也是任聽任睇。Konzepp 的宗旨是任何人就算不是即時光顧，只是路過想進去看一下，都是無任歡迎的，就如舊有社區小店的精神，更提供免費WiFi上網。當然，這不是昔日的上環社區，卻是適合集結具創意人們的地方！他們歡迎有興趣搞展覽或講座的朋友，更會視乎情況而不收場租，可見Konzepp 有心推動文化交流。 “
URBANRESOLVE.TUMBLR.COM - “I love how well this small-scale piece of deconstructivism works to manipulate the path that one’s eyes follow.This storefront looks like someone crumpled up a yellow piece of paper and threw it as hard as they could onto a piece of concrete. I love it.”
SOPHIACHU22.PIXNET.NET - “荷里活道往西走，超過文武廟之後，兩旁的商店從漂亮的藝廊變成帶著歷史味道的古董店，街道也安靜了下來，好像進入另一個世界了。不過不要以為上環的這個部分只是老人家們逛的店，只要彎進巷子裡，就會看到不少新奇有趣的小店噢。大概是因為蘇活區已呈現飽和，所以這幾年來，不少設計師小店開始移向荷理活道過了文武廟這段的巷子裡，也讓鮮少走到這些巷子裡的我，有了尋寶的感覺。比如眼前這個好樣想要穿破時空而出現的黃色折線大門，就讓我停下了腳步。在這個靜謐的巷弄裡，階梯的尾端，出現這樣的小店，不注意到實在不行啊。走進Konzepp，清爽的店面延續了門口的亮黃色彩，柱子、擺飾架、座椅都用了黃色，讓白色的空間增加了活潑的氣息。Konzepp的店名發音形同Concept (大舌頭發音)，而這間店也走的是概念店的形式，裡面有店長從各地進口代理的商品，有韓國服飾、法國皮件、德國手錶、紐約手提袋…..還有香港當地設計師商品，都是會吸引人目光的商品。我拿起一個信封造型的皮袋，簡潔的造型外加細緻的皮革質感，很適合文藝青年或是潮男潮女使用。好像也可以裝下我的Mac Air的樣子。這個袋子有背帶，所以不用一直捧在手上，還蠻不錯的。Konzepp店裡有許多設計師眼鏡，包含德國名牌Mykita。我拿起一個黃色鏡框太陽眼鏡，試帶看看。這個黃色眼鏡跟Konzepp的裝潢挺搭的，不過戴起來有種戴3D眼鏡的感覺。因為我是自拍的，回到家，看到照片後才發現，原來店員正站在身後望著我的一舉一動呢。店員是個清秀的長髮少年(或少女，我分不太出來)，一直默默的坐在櫃台後，專心地做着什麼事，我進入店裡好幾分鐘後才發現他的存在。可能要在這樣的店工作，就需要這樣的個性文藝青年才行吧。”
WGSN-HBL.BLOGSPOT.HK - “New concept store Konzepp is designed to create a community among Hong Kong’s design aficionados. Its founders, renowned Hong Kong film producer and artist manager Willie Chan and designer Geoff Tsui, hope that the space will act as a platform for creatives to meet and showcase their products and ideas.Konzepp offers a range of lifestyle, fashion and beauty brands as well as a cafe. Tsui talked us through the interior: “The ambience is a happy yellow tone with an interior design that turns heads and inspires. We want to cheer people up and provide a space for them to come in and chill out and chat. There will be none of the usual Hong Kong fast-paced rush when you enter Konzepp.”
MYPINKADVISOR.COM - “Desde luego que la ubicación de una tienda es vital para cualquier negocio, cuanto más tráfico, más clientes. No obstante eso es difícil en determinadas ciudades donde no existen espacios libres y los que están bien ubicados y en alquiler, están a precios prohibitivos y ningún comerciante pequeño se atrevería a pagarlos.Existe sin embargo la posibilidad de ser innovador y que el boca a boca haga efecto. Para complementar la selección de tiendas, el diseñador Geoff Tsui, co-fundador de la empresa de diseño 33WILL, creó una angular y retorcida fachada de color amarillo brillante.Tsui quería atraer a las personas y dar a la gente que pasa, una pequeña muestra de lo que hay dentro de la tienda, y este elemento arquitectónico vibrante es la manera perfecta para despertar la curiosidad. No sólo el diseño del espacio es de Tsui, sino que también es el co-fundador de Konzepp, junto con su gran amigo Willie Chan.”
ARCHITEKTURAWNETZ.PL - “Jak pokazać zawartość sklepu w taki sposób, aby już od pierwszej chwili, osoba wchodząca do niego wiedziała czego może się spodziewać? Przed takim właśnie pytaniem stanęli właściciele znajdującego się w Hongkongu sklepu Konzepp, pełnego przeróżnych dziwnych gadżetów, bibelotów i designerskich zabawek. Pomysłem było stworzenie jasnożółtych geometrycznych form, które tworzą zarówno fasadę sklepu, jak i płynnie przenikają wnętrze, tworząc przestrzeń wystawową dla produktów. Najciekawiej prezentuje się jednak sama witryna, która mocno oddzielając się od szarego betonowego otoczenia, zadziwia i intryguje, swoim całkowitym niedopasowaniem do realiów miejsca.”
HIPPIEJOURNEY.COM - “Konzepp is a store selling lifestyle products with cool design. You can find notebook, iphone case, tea-pot, clothes, sunglasses, socks….etc. The store itself is already cool enough, right? It look really like a concept store in Copenhagen.”
PROGRAMME.TVB.COM - “售賣各款設計新穎獨特、創意豐富的生活精品家具。 Sheldon and Rabee’a have visited some stores in this district with stylish accessories and lifestyle goods from different parts of the worlds.”
BLOG.VMGLOBALMERCHANDISING.COM - “At the far end of Tung street the dazzling yellow façade of Konzepp store will almost certainly catch your eye. Inside is a studio, boutique, café and gallery all under one roof. Shelves on both sides of the large lower ground floor space display products from emerging designers like HK Honey candles workshop. A large communal table welcomes people who come to work and share ideas. Established by Geoff Tsui, Julie Shah and Willie Chan, Konzepp was born out of the desire to create a place in HK where the artistic and creative community could come together, share ideas and products, a cross-pollination of creative thinking. Customers are able to shop, listen to music and read magazines whilst sipping various concoctions of green teas.”
STUREPLAN.SE - “Having a concept store in Hong Kong named ‘Konzepp’ is priceless, but what they also managed to pull of is one hell of an elegant entrance to their creative collaborate space as they self would’ve said it. I’ve recently thought about lots of store displays, especially Louis Vuitton’s latest one which is very native inspired with arrows and stuff. But hats off to Konzepp, they really managed to pull that shit off.”
TIMEOUT.COM.HK - “Konzepp (formerly called Hatch33) was created as a mingling ground for likeminded designer folks. The bright yellow geometric façade leads into a concept store that peddles CDs, art mags and design-oriented knickknacks. The space also doubles as a café with a small menu of teas, cakes and cookies that guests can enjoy at the large communal table.”
SCOOP.IT - “Konzepp à Hong Kong Je vous présente un petit concept store baptisé Konzepp à Hong Kong. Sa façade asymétrique jaune est le résultat d’une explosion de pixels à la fois disgracieuse et gracieuse d’après les créateurs.”
12OZPROPHET.COM – “Discovering Hong Kong’s concept store, Konzepp is not so different than finding a fresh new graffiti piece. It seems like the line between graffiti and design is blurred more and more each day. With it’s unique bright, angular, asymmetrical yellow facade, one could relate it’s wall presence to pieces by some of the most experimental and influential graffiti writers today like Heavy Artillery crew, the TMDees, and Scott Sueme. Or perhaps look back to pioneers like Delta and Daim, two of the first graffiti writers to look to architecture for influence and to think about, and render graffiti in three dimensional planes. Scroll down to check out more photos of this awesome store below street level in Hong Kong.”
BLOG.NAVER.COM - “홍콩 콘젭과 콜라보를 진행합니다.아직 국내 출시가 안된 신제품중 유팁으로 진행을 하는데 홍콩 애들과 이틀동안 미팅해서 나온 컬러와 가죽입니다.콘젭은 성룡을 만든 영화 제작가 윌리 창? 챙? 이라고 하는데 상당히 유명한 노인이시던데..작년 홍콩 수출후 올해 콜라보를 진행하자고 약속을 했는데 전 그냥 흘려들었죠..근데 갑자기 한국에 와서 콜라보진행하자고 하여부랴부랴 샘플 준비하고 미팅을 진행하였습니다.요즘 블로그 포스팅을 못하는데..안한거죠..지금 진행하고 있는 프로젝트가 이건 포함하여 3개정도 하고 있습니다.혼자 다 처리할려다 보니 블로그에 올릴 시간이 없네요..이번주에 신제품은 출시됩니다..유팁과 페니로퍼 각각 2가지 컬러로 출시됩니다.^^”
SASSYHONGKONG.COM - “Earlier this year, I took a month long trip to Asia. I traveled back and forth between Hong Kong, Tokyo and Seoul looking in stores where I thought my line would be a perfect fit. When I was in Seoul, I was contacted by the Hong Kong store Konzepp, who stressed an interest in my bags and wallets. At that time, the shop was still under construction so it was great to be part of the process as they established themselves. Konzepp has been great to work with and I’m so happy that they are doing so well. I was honored that they chose to represent the entire range of Skinny Vinny products in their innovative store.”
HKTDC.COM - “Geoff Tsui literally created what he calls an “out-of-the-box” entry point for those entering his store, Konzepp. The shop, with its sculpted yellow frontage, sits alongside a smattering of other designer boutiques and galleries. It offers a tranquil spot to flick through the latest copies ofThe New Yorker, pick up a scented candle or a wearable plant necklace. In the centre of the space is a large white table, where customers are invited to boot-up their laptops and work away the hours, or simply settle with a cup of herbal tea and ruminate on the day’s events with the store’s laid-back staff. It’s a slice of hard-to-come-by tranquillity in the Hong Kong retail scene.“You have sales staff who try to reach sales targets and get commissions, a shadow sales following you around, pressuring you to buy something. Or else, you feel rushed to leave. That’s what I didn’t enjoy from Hong Kong retail,” says Mr Tsui, who comes from a design background. “The idea of Konzepp is that there’s no pressure to buy, no pressure to leave.” Already, he has been asked to replicate his concept in Beijing.”
189.COM.HK - “上环是一个很特别的地方，不像中环般车水马龙，又不像西环般古色古香，尤其是半山一带，来自世界各地的人汇集，充满文化气息，悠然自得，因此吸引不少潮店进驻，开业个多月的Konzepp 就是其中一分子。 除了是售卖精品的Concept Shop 外，这间黄色小屋更是一个让不同国籍文化人士交流的平台。近日偶然经过上环一条小路，于幽暗的角落发现了一间鲜黄色的小店，不规则几何线条的大门引起我的好奇心，原来是金牌经理人陈自强和拍档Geoff 开设的概念店「Konzepp 」。 走进店内，精品包罗万有，家品、衣服、配饰、食物、杂志、唱片等等。 身为创意总监的Geoff 说，店子大约两个月转一次主题，给人新鲜感。 头炮是韩国时装、美容及文仪精品，所有货品也是他们亲身飞往当地选购，如由韩国「阿珠妈」手做的肥皂，绝对不是大路行货，够诚意。店子另一边提供饮品及小食，包括法国老牌Mariage Freres 茶品、名人May Fung 的手做曲奇、英国Mrs Kibble’s Old School 糖果等，店内的iPod、报纸等也是任听任睇。 Geoff 说任何人不用帮衬，只要路过想入来Hea 下也可以，更提供免费WiFi 上网。 用意是希望将店子打造成小社区，吸引不同人士到来。 有兴趣搞展览或讲座的朋友，更可以不收场租，可见Konzepp 为推动文化交流不遗余力。“
MOISIEDARLING.WORDPRESS.COM - “Thanks to 3 Star Backer, we gathered at Konzepp, a concept design space in Sheung Wan, for a potluck including two large birds – a 25-lb turkey from Magnolia, a Cajun private kitchen in Sheung Wan (turkey pictured above), and a smaller turkey from Mandy’s Kitchen, a Caribbean private kitchen in Sai Kung.”
HAPPYSHEN.TUITA.COM - “上环东街毕竟是个平静的老区，店子们无论装潢如何有趣，街道上的景色依然是灰蒙蒙的，KONZEPP 一道几何构造的立体大门却让东街生色不少。店子由金牌经理人陈自强、电影制作兼设计人拍档 Geoff 与香港 Monocle 的掌舵人Juliette 共同开店，并鼓励员工一起寻找设计概念有趣的品牌引入香港，从家居用品、护肤品到时装、文具都能在这里找到，当中不乏有趣的品牌，如大热的环保袋baggu ，以牛奶、海藻等天然物料制成衣服的意大利品牌 black label等。店子的灵魂更在那张大大的书桌，KONZEPP 更提供Mariage Freres 法国茶，让客人逛累了坐下来上上网聊聊天，舒服得连电影公司的员工也带电脑来这边工作，不愿再上班去！“
ILOVESOHO.HK – “創意人的聚腳地，是他們工作、閒聊還是灌綠茶，那三尖八角的螢光色店面大概有刺激思維的效果。在Konzepp也可以找到各種有趣的設計商品，送禮自用皆宜。“
HANNAHGALANG.COM - “The idea of putting up a concept store is to gather people of different culture, to promote “underground” art and music, and to celebrate art and everything that goes around the concept of it. Unlike the 90′s, Concept Stores are widely seen now in some of the hippest parts of every country or city and they all come in the quirkiest ideas in designing it.This hip concept store is found in one of Hong Kong’s art district and is being patronized byartists, musicians, and the like. It’s known for hosting parties, playing great music, and its hip and creative visitors.”
TRAVEL.SINA.COM.HK - “上環是個特別的地方，不像銅鑼灣般車水馬龍，又不像中環商業大廈林立，反而帶點文化氣息。假日我最愛走到太平山街、東街、水巷一帶，這裏與嚤囉街和荷李活道只是一街之隔，卻不會人頭湧湧堆滿遊客，感覺悠然。一間間創意工作室、Gallery、型格精品店、花店、咖啡店……營造出一個悠閒和獨特小社區。每逢周末，年輕男女紛紛到來，有的坐在路邊寫生繪畫，有的在學插花，有的在閒逛，有的帶相機左拍右拍，小小地方，短短幾條街，恍如隔世，像個歐洲文化小角落，熱鬧精彩卻沒半點商業味道。
FLEURHARRIS.BLOGSPOT.HK - “How good are these hand made ceramic cups?! I bought four of them in this amazing design store called Konzepp in Hong Kong. The guy working the store was divine, so helpful and friendly. Konzepp is part of theHK Honey initiative. Check it out, super cute. The cups are by Up in the air, based in Chicago. I don’t know if they’ll make it off the shelf as my cats love to smash a glass – but I couldn’t leave them behind. Grey ceramic dipped in yellow… I just want to hold them and look at them all day. xxx”
M.MIPPIN.COM - “Walk down some steps into a nondescript alleyway in Hong Kong and you might just be shocked to find this bold, visually engaging storefront standing out in a sea of gray concrete. Hong Kong’s new concept store, Konzepp, is a fun gift and gadget shop that reflects its wares with its eye-catching modern design.Geoff Tsui, co-founder of design firm 33WILL, created the angular yellow facade that juts out from the storefront in geometric planes. Tsui wanted to complement the store’s offerings and draw in curious passersby.Tsui is in a position to know just how to go about doing that – he’s also the co-founder of Konzepp. The angular, acid-yellow look of the facade continues into the white retail space in the form of a geometric sales counter and slanting yellow beams.”
2-M-2.COM - “香港的新概念店，Konzepp，全是异想天开的有趣小玩意儿和饰品。为了配合商店的选择，设计师Geoff Tsui，设计公司33WILL的联合创始人，创建了一个鲜黄色和扭曲的棱角的立面。Tsui想给人们传递店内的品味，这个充满活力的建筑元素，是激发好奇心的完美方式。Tsui不仅是设计了店面空间，他也是Konzepp的联合创始人，一起的还有他的朋友Willie Chan.Inside。鲜明的白色货架上面都是充满凉爽的设计产品，而倾斜的黄色木杆压在靠墙货架并从地板直到天花板。零售柜台也体现了外立面的设计 - 不对称，棱角分明，和鲜明的黄色。商店最吸引人的地方之一是它的位置，凉爽的店隐藏在一个小巷子里，享受着探索各式各样无意的可能。“
BLOG.BELLOSTES.COM - “Konzepp store, Hong Kong – People’s Republic of China (2012). Diseño, Geoff Tsui “33WILL”. Fotografías, Geoff Tsui.Situada en la esquina de un angosto callejón, la visibilidad de la tienda paso a ser el tema central del diseño, una condición que se ha resuelto proyectando el espacio hacia la calle con la incorporación de un marco tridimensional, una composición irregular de planos amarillos y triangulares que sitúan y envuelven la entrada.Dentro el juego de planos se extiende en el mostrador, donde el color amarillo se difumina con el blanco predominante en las paredes, el techo y los estantes salpicados con los colores de los objetos que están a la venta o que como las sillas acogen a los usurious.”
JOURNALISM.HKBU.EDU.HK - “Many Hong Kong people who are branded as having always-busy lifestyle might consider shopping as merely buying the latest trends products at chain stores.But a store named Konzepp is trying to introduce a new shopping experience, which emphasizes not only on artistic products but also on interactions among shopkeepers and customers.Established by film producer Ms Willie Chan and local designer Mr Geoff Tsui, Konzepp is a lifestyle products store aiming to bring back the discovery and excitement of a shopping experience and to provide like-minded designers with an open space to share creative ideas and products.Walking up Tung Street in Sheung Wan, it was not hard for me to recognize Konzepp’s entrance, a bright yolk-yellow facade as if being “pushed” and “pulled” from different directions, which distinguished it from adjacent to old buildings.An abstract arch of the shop’s front forms a futuristic gateway and welcomes people to the world of interesting products designed by artists from all over the globe.Stepping into the store, I was immersed into some women’s chit chat and kids’ laughter. At the centre of the store sat a large table, where mothers and their kids dressed up in Halloween dresses were having fun celebrating Halloween party with light snacks and candies served.Ms Kerensa Neale, one of the mothers, said the atmosphere was fun, exciting and full of inspiration. “I have been here almost 20 times. I love coming here, and kids love here too,” she said smilingly.Ms Neale said she usually brought along her friends and colleagues as the products sold in the store were funky and interesting that can hardly be found somewhere else.Indeed, the store is a treasury, keeping all those artistic-like “masterpieces” that make one hardly resist to the temptation.Products such as the animal toys series by Haoshi Design Studio, definitely melt my heart with their gorgeous looks. Eye-candy like Soludos shoes in bright summer colours lured me to walk them on a sandy beach.Different styles of ZIIIRO watches, whose concept has been featured on many websites such as Engadget and Yanko, are unique as clock faces have no markings but ever-changing pattern of rings indicating the time.Konzepp is not a shop merely selling cool stuff but it is driven by a goal- to build a harmonious community. Customers can shop, meet up, listen to music, read design, lifestyle and fashion magazines whilst sipping cups of tea.Mr Jack Lam, Konzepp’s general manager, said his Canadian-born boss (Geoff Tsui) felt the city was so commercial that it inspired him to launch a communal space where designers could share their works and others could come and hang around.“We just want to make the community friendlier,” Mr Lam said, adding that they were not to brag about how well they were doing.Regarding shopping, our minds seem to be clouded by sales and discounts. Gazing at the large table where kids and the staff squeezing together and having fun making handiwork, I recalled one thing that we have left behind for a long time: an interaction between customers and shops.When I was small, my family and I usually went out for shopping at weekends. But, it was not all about buying. My mum spent the whole day chatting with her tailor while my dad stayed in a Shanghai barber shop where he had his haircut. And, I loved being with the owner of a small grocery store who always gave me sweets and cakes.Since the emergence of chain stores, traditional shops and communal places where customers gather around and interact with shopkeepers have vanished.Peering inside the store, I saw the exact picture of the grocery store which I was fond of going with my parents when I was small. Mothers were chit-chatting. Kids were laughing hard while playing with the staff, who were having great time serving their customers.”
TUMBLR.COM - “Check out Konzepp Boutique and tea bar – they sell clothing, art, stationery and much much more – a lifestyle mecca. We haven’t gone OTT on the images as we want you to visit their site or space if you’re in the area (images taken from konzepp, geoff tsui and designcherry) “
INDESIGNLIVE.ASIA - ”A mono-brand shop is all very well, but to truly sample the best from the pack nothing beats the curated, multi-brand experience of a concept store & ndash; or, as Geoff Tsui and Willie Chan of 33WILL would have it, the Konzepp store.Located on Tung Street in Sheung Wan, Hong Kong, Konzepp is hard to miss – this Tsui and Chan have ensured with their yolk-yellow shopfront.”I designed an abstract arch over the entrance which uses parametric design to push and pull the co-ordinates of the original polygon so that from the same piece of what-would-be a rectangular facade, we have an outside-of-the-box appeal. I wanted the arch to become a bridge from the outside to a world of fresh design products and intriguing discoveries,” says Tsui.The idea of Konzepp is that it would transcend being a mere point-of-sale and function as an incubator of design. “It’s a platform to curate new designer products and help young new brands kick-start; a springboard to promote and position them in the market, ” says Tsui.Within the space, among geometric planes and cross steel bars is a DJ console installed for in-house parties, including the monthly DJ-led event At the heart of the shop sits a communal table. “We encourage collaborative work. People can come and work at our work table, have a cup of tea, chat with different people… exciting things will pop up!”Fun results of this initiative includes a crossover collection of undergarments with moustachehongkong, a local custom tailoring and ready-to-wear label – not to mention Konzepp actually has its own beehive, which harvests!”
ENTRAPPEDSPACES.TUMBLR.COM - “konzepp,I love how well this small-scale piece of deconstructivism works to manipulate the sight lines.The fact that it’s a shade of yellow-that-doesn’t-give-a-damn is also another reason to love it more.”
DRESSMEBLOG.ME - “A patron of the arts, Willie Chan, one of Hong Kong’s most respected and idolized talents who’s life works involve bringing teams of creatives together via film directing and artist management.With a talent for creating a family vibe amongst teams of amateurs, drop-ins, crew and stars alike, Willie developed ‘Konzepp’ a Sheung Wan based creative hub, where he continues to develop the artistic in Hong Kong via collaborations in his G/F space.“The Konzepp Space was born out of the desire to hatch a place in Hong Kong where the artistic and creative community could come together, share and hatch ideas and products, cross-pollinating like-minded inspirations. Every few months, Konzepp shifts merchandise themes, focusing on interesting products with a design focus”Upon arrival, the store/shop presents you with the opportunity to hold meetings and brainstorms with other artists – using Konzepp’s centrally focused table as a working space – you can listen to music, read design, lifestyle, & fashion magazines all whilst sipping various green tea concoctions and browsing the creative good that the store sells.It’s a new way of interacting with a community and space – it’s a chance to collaborate, to showcase, to explore and to initiate all things creative.Thinking about putting together a Fashion Test Shoot – now here is a place where you can meet your creative team and get thinking!”
PLUS.GOOGLE.COM - “The facade of Hong Kong’s new concept store, Konzepp – full of fun little gadgets and trinkets – is very cool!”
TUMBLR.COM – “An “egg” has hatched in the streets of Sheung Wan, literally. It could be a metaphor for Hong Kong’s new Art and Design Rennaissance or it could be a simple symbol for the hatching of new ideas, whatever the case may be a unique collaboration amongst Hong Kong’s creative elite has brought forth a space where “creativity can be encouraged” and even “cross-pollinate”, according to Geoff Tsui, one of the three co-founders of Konzepp33 shop at the top Tung Street off Hollywood Road.Go to Tung Streeet, or Sai Street, or any of the areas between Hollywood Road and the area where the Museum of Medical Sciences is located, and you can already sense a collective creative hub, a neighborhood of newly established Galleries and Design shops that blur the line between Concept and Commerce. Konzepp33 epitomizes the zeitgeist with their new shop (a broken hatched egg?) with sharp yellow forms and angles that start from the coffee bar inside and spill out beyond the shopfront and towards Tung Street outside.Konzepp33 is the brain child of renowned Hong Kong film producer Willie Chan, multidisciplinary designer and creatives designer Geoff Tsui, and Monocle Magazine Hong Kong’s Julie Shah who hails from New York and has had 15 years of experience in the Fashion Industry. Selling everything from Homewares to Fashion from new Asian designers, the main architecture of the space is designed to not only symbolize emergent ideas, but display a continuous turnover of items and products that can change from week to week.”
ARCHITEKTURAWNETRZ.COM - ”Jak pokazać zawartość sklepu w taki sposób, aby już od pierwszej chwili, osoba wchodząca do niego wiedziała czego może się spodziewać? Przed takim właśnie pytaniem stanęli właściciele znajdującego się w Hongkongu sklepu Konzepp, pełnego przeróżnych dziwnych gadżetów, bibelotów i designerskich zabawek. Pomysłem było stworzenie jasnożółtych geometrycznych form, które tworzą zarówno fasadę sklepu, jak i płynnie przenikają wnętrze, tworząc przestrzeń wystawową dla produktów. Najciekawiej prezentuje się jednak sama witryna, która mocno oddzielając się od szarego betonowego otoczenia, zadziwia i intryguje, swoim całkowitym niedopasowaniem do realiów miejsca.”
LEBLOG.WCIE.FR - “Afin de se faire une place dans le milieu urbain de Hong-Kong, les jeunes créateurs du Concept Store Konzepp ont fait appel à l’architecte Geoof Tsui afin de créer une devanture et une architecture d’intérieure remarquable. Composée d’un assemblage de formes asymétriques, le but est de donner un aperçu de l’intérieur du magasin. Le rendu est assez spectaculaire.Il est toujours difficile pour un Concept Store de créer son propre univers et un espace créatif différenciant. Cet exemple nous montre parfaitement l’intérêt que doit porter une marque pour le design innovant et l’architecture avant-gardiste en général. Au vu de l’intérêt que suscite la vue de cette devanture originale, c’est bien la curiosité qui nous anime et de découvrir immédiatement ce qu’il se cache à l’intérieur de la boutique…”
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